Proven as THE BRAND TO TRUST, U.P.C offers a premier image focused on building its business in french and innovative ways. Our fully equipped marketing staff favorably positions our image in the marketplace. Our marketing includes: a market intelligence department, brand identity, gas station image,fleet branding, on line development and billboards.
MARKET INTELLIGENCE
Great solutions begin with great research. In order to deploy our strategies effectively, our marketing department provides us with the complete package: Market research, development, and planning.
BRAND IDENTITY
Building a strong brand identity is critical for long-term success and leading to:
Increased name recognition.
Stronger perceived value.
Consistent marketing message.
Our brand image incorporates the identifiable colors of petroleum: Red for energy, green for petroleum, and environment and white for purity of our products.
GAS STATIONS
Owing to their number and relatively widespread distribution, our 200 service stations rank among the most frequently visited in Lebanon.
Our gas stations have a UNITED image!
Services display: United large number of additional services is displayed in the same font, order and under identical names.
Pictograms all similar, conveying information faster than words. Great advantage on highways!
Signage showing the way to the petrol station and providing information on the range of services.
FLEET BRANDING
We supply daily over 200 retail service stations. Our large fleet is certainly the most efficient strategy for promoting our company image, since it is seen all over Lebanon.
BILLBOARDS
Billboards have become an important part of our business marketing. Our billboards convey the right message, maintain our unique trademark and are easily being noticed by motorists.
